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​“Make every interaction count, even the small ones. They are all relevant.” - Shep Hyken

  SCR-103     Effective Marketing & Customer Service Intensive Workshop

  • Overview
  • Course Objectives
  • Course Content
  • For Whom
  • Schedule and Hours
<
>
Everyone says it is cheaper and easier to keep existing customers than to win new ones. You would not want to lose your customers to competitors or give them an excuse to leave you.
​
Customer service plays an increasingly important role in modern day businesses. This programme provides an excellent opportunity for front-liners and support staff to learn the key elements in delivering great customer satisfaction. Application of these important knowledge & skills will enable improved relationship as well as bottom line results for the organisation.
  • Explain the fundamentals of strategic marketing
  • Appreciate the current marketing practices
  • Identify the key steps in marketing planning
  • Identify the major components in developing marketing strategies
  • Analyze the types of marketing tools appropriate to the organizations
  • Compare and contrast the marketing activities of organizations in different market segments
  • Describe the importance of customer care in marketing
  • Differentiate the service needs of a customer and match appropriately with service deliverables.
  • Use appropriate steps to deliver quality customer service in a tactful and effective manner.
  • Enhance interpersonal and human relation skills with customer when delivering service quality.
  • Practise effective communication techniques.
  • Strategic Planning, Business Plan & Marketing Plan
  • The Contemporary Trends​
  • Marketing Tools
  • Market Segmentation, Targeting, and Positioning
  • Product & Services Strategy
  • Pricing Products
  • Place (Distribution)
  • Promotion (Integrated Marketing Communication)
  • Customer care​Section 10:  Customer Service
  • Service Quality Mindset
  • Making a Difference
  • Understanding Your Customer
  • Communication Style
  • Handling Unhappy & Difficult Customers
  • The Service and Solution Provider
  • Action Plan
Front-liners, Sales & Marketing Executives, Customer Service personnel and support staff.
This is a ​2-days programme.
​

This course runs from 9:00am – 5:00pm with an hour for lunch and periodic short breaks.
 
This is an intensive session designed to include as much discussion as possible. Lunch and breaks provide an opportunity for further questioning and discussion with the instructors.
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We are HRD Corp (Human Resource Development Corporation) Registered Training Provider.
​All of our training modules are claimable under HRD Corp.

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©  Ampro Solutions Sdn Bhd 2023
  • Home
    • About Us
    • Authorized Training Partner
  • Our Services
    • On-Site Training
    • Off-Site Training
    • Coaching
    • Audit Support
    • Consultation Services >
      • Energy Management >
        • Remote Power Management Services
      • Management Systems >
        • ISO 50001 Energy Management System
        • ISO 9001 Quality Management System​
        • ISO 14001 Environmental Management System
        • ISO 45001 Occupational Health and Safety Management System
        • IATF 16949 International Automotive Task Force
        • ISO/IEC 17025 Testing and Calibration Laboratories
        • ISO 13485 Quality Management for Medical Devices
        • AS 9100 Quality Management System for Aerospace Industry
        • ISO 20000 IT Service Management
        • ISO 22301 Business Continuity Management
        • ISO 31000 Risk Management
        • ISO 37001 Anti-Bribery Management System
        • ISO 55000 Asset Management
        • TL 9000 The Telecom Quality Management System
        • Food Safety Management System
        • Integrated Management System (IMS)
      • The Malaysian Standard for Sustainable Palm Oil Production (MSPO) >
        • General Differences between MSPO and RSPO
        • Deadlines for MSPO Certification
        • MSPO Certification Process
        • Photo Gallery
      • Business Continuity Management >
        • How We Can Assist You
      • Halal Certification >
        • Certification Scheme
      • Safety and Health Officer Support
  • Training Courses
    • Soft Skills >
      • Leadership & Supervision Skills
      • Motivation & Teambuilding
      • Communication & Interpersonal Skills
      • Presentation & Public Speaking Skills
      • Clerical & Administrative Skills
      • Customer Relationship Management Skills
      • Negotiation Skills
      • Sales & Marketing
      • Creative Thinking & Problem Solving
      • Human Resource
      • Microsoft Office
    • Business Management >
      • Purchasing & Logistic
      • Supply Chain Management
      • Process Improvement & Core Tools
      • Responsible Business Alliance (RBA) and Sedex Members Ethical Trade Audit (SMETA)
      • Lean & Six Sigma
      • Electrical & Electronics
      • Project Management
      • Industry 4.0
    • Manufacturing Operations >
      • ISO 50001 Energy Management System / Energy System
      • ISO 9001 Quality Management System
      • ISO 14001 Environmental Management System
      • ISO 45001 Occupational Health and Safety Management System
      • ​IATF 16949:2016 International Automotive Task Force
      • ISO/IEC 17025 Testing and Calibration Laboratories
      • ISO 13485 Quality Management System for Medical Devices
      • AS 9100 Quality Management System for Aerospace Industry
      • ISO 22000 IT Service Management
      • ISO 22301 Business Continuity Management
      • ​ISO 31000 Risk Management
      • ​ISO 37001 Anti-Bribery Management System
      • ​ISO 55000 Asset Management
      • Food Safety Management System
      • TL 9000 Telecom Quality Management System
      • Integrated Management System
    • Health & Safety >
      • Occupational Health & Safety
      • First Aid
      • Fire Safety
      • Transportation Safety
    • Malaysian Standard for Sustainable Palm Oil Production (MSPO)
  • Events
    • Remote Online Training
    • Public Training in Johor Bahru
    • Public Training in Kuala Lumpur
    • Online Registration
  • External Info
    • Human Resource
    • Environment
    • Health & Safety
  • Contact Us
    • Career Opportunities