BPI-119 Business & Financial Strategies for Corporate Survival Amidst Economic
Downturn
The Malaysian economy consists of almost 99% of SMEs where they contribute 38.3% of the country's GDP, 66% of the country's employment, and around 17.3% of Malaysia's exports. The bulk of the companies — around 89.2% — are involved in the services sector (Sep 25, 2019, Source: BNM).
The COVID-19 pandemic is an unprecedented event that no one saw coming. Moreover, no single businesses were ready to handle or absorb the shocks presented by the awful tragedy. Right now, the best thing businesses, especially SMEs can do now is to learn from the outcome of their past efforts, improve on their business and financial strategies, build resilience, and gain the support from the stakeholders.
In this 5-day course, the learners will be able to learn and apply some practical approaches and strategies in keeping their businesses going in face of the new normal at the workplace, and an increasingly challenging business environment.
Each modular learning session provide the learners with strategies, techniques and tools that are current. Competency-based assessment will be implemented through experiential learning such as simulations, cases studies and problem-solving in the real-life scenarios.
The COVID-19 pandemic is an unprecedented event that no one saw coming. Moreover, no single businesses were ready to handle or absorb the shocks presented by the awful tragedy. Right now, the best thing businesses, especially SMEs can do now is to learn from the outcome of their past efforts, improve on their business and financial strategies, build resilience, and gain the support from the stakeholders.
In this 5-day course, the learners will be able to learn and apply some practical approaches and strategies in keeping their businesses going in face of the new normal at the workplace, and an increasingly challenging business environment.
Each modular learning session provide the learners with strategies, techniques and tools that are current. Competency-based assessment will be implemented through experiential learning such as simulations, cases studies and problem-solving in the real-life scenarios.
The competencies that the learners will acquire include:
- Pick up business tips to rapidly embrace changes and be more flexible
- Conduct survey to assess your customer’s shift in behaviour
- Market your new product offering or business model
- Penetrate the market or tap into your loyal customers
- Step up your marketing efforts
- Invest in digital technology and build meaningful digital experiences
- Tap into e-commerce and online sales as a new business platform
- Tap on various financial aids made available by the Malaysian government
Day 1
Day 2
Day 3
Day 4
Day 5:
- The risk management process
- Planning resolution of risk identified
- Strategy in handling risk
- Keep things in perspective
Day 2
- Customer service in the digital era
- Understanding your customers
- Communication style
- Handling unhappy & difficult customers
- Service and Solution Provider
- Action Plan
Day 3
- Running businesses under the new norm
- Market your new product offering or business model
- Strengthen your business in an economic downturn
Day 4
- Managing finances in an economic downturn
- Managing your working capital
- Conduct financial analysis
- Financial tools for a better decision-making
Day 5:
- Apply relevant framework in problem solving and decision-making (SA-PA-DA-PPA)
- Techniques and tools for individual and group problem solving
- Facing the real situations
- Personal Action Plan
This course is designed for head of departments, managers, senior managers and directors.
This is a 5-days programme.
This course runs from 9:00am – 5:00pm with an hour for lunch and periodic short breaks.
This is an intensive session designed to include as much discussion as possible. Lunch and breaks provide an opportunity for further questioning and discussion with the instructors.
This course runs from 9:00am – 5:00pm with an hour for lunch and periodic short breaks.
This is an intensive session designed to include as much discussion as possible. Lunch and breaks provide an opportunity for further questioning and discussion with the instructors.
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