BSC-114     Export Marketing and Promotion

• Overview
• Course Objectives
• Course Content
• For Whom
• Schedule and Hours

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Businesses and marketing professionals grapple with common challenges in today's competitive landscape. Limited market understanding often hampers effective strategy development, preventing them from capitalizing on growth opportunities. Export marketing introduces complexities, including interpreting trade inquiries, international market visits, and crafting global brand identities. Insufficient market research further compounds these issues, hindering the identification of trends and competitors. The digital age adds to the challenge with navigating online marketing, while ineffective communication methods and public relations
issues can undermine efforts to maintain a strong brand image. 

This course addresses these pain points with a primary focus on export marketing. It aims to equip participants with a holistic understanding of marketing fundamentals, helping them overcome the limited market knowledge issue. By providing guidance on export marketing intricacies, effective market research, online marketing, and communication strategies, the course empowers individuals and organizations to navigate these challenges adeptly. Ultimately, the rationale behind this course is to foster global marketing excellence, enabling participants to overcome hurdles, expand into new markets, and thrive in an ever-evolving international business landscape.

At the end of this course, participants shall be able to:

• Define the core marketing concepts, including the fundamental definition of marketing, product centric versus customer-centric approaches, and key marketing terminology.
• Explain the essential functions of marketing, elaborating on product development, pricing strategies, and the dynamics of distribution channels.
• Implement effective market research methods, such as data collection and analysis, competitor analysis, and identifying market trends and opportunities.
• Describe the intricacies of export marketing, encompassing trade inquiries handling, overseas market visits, and participating in trade missions and fairs.
• Summarize specialized areas of internet marketing, global expansion through online platforms, and the development of international branding and promotional strategies.
• Demonstrate proficiency in creating and utilizing marketing collaterals, planning and executing instore promotions, and delivering successful presentations at conferences and seminars.
• Develop a comprehensive marketing communication strategy, involving the crafting of effective marketing messages, selecting appropriate advertising methods, and managing a strong brand image through public relations in international markets.

• Fundamental of Marketing
• Market Research and Competitive Analysis
• International Business Outreach Strategies
• Effective Marketing Collaterals and Strategies
• Internet Marketing Strategies
• Marketing Communication and Advertising
• The National Mark of Malaysia Brand

This course is designed for

• Marketing Executive/Manager
• Sales and Business Development Professionals
• Export Executive/Manager
• International Trade Executive/Manager
• Brand Manager
• Product Manager
• Market Researcher
• Public Relations Specialist
• Business Owner
• Graduates and Aspiring Marketers

This is a ​2-days programme.
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This course runs from 9:00am – 5:00pm with an hour for lunch and periodic short breaks.
 
This is an intensive session designed to include as much discussion as possible. Lunch and breaks provide an opportunity for further questioning and discussion with the instructors.

We are HRD Corp (Human Resource Development Corporation) Registered Training Provider.
​All of our training modules are claimable under HRD Corp.