SSM-109 Mastering the Business Model Canvas: A Strategic Approach to Business Innovation
Mastering the Business Model Canvas is a game-changer for businesses seeking clarity and strategic direction. This simple yet powerful framework, developed by Alexander Osterwalder, allows organizations to visually map out key elements of their business, including value propositions, customer segments, revenue streams, and cost structures. By using this tool, businesses can identify gaps, optimize operations, and explore new opportunities for growth.
A strategic approach to the Business Model Canvas goes beyond just filling in the blocks—it involves deep analysis, iteration, and innovation. Companies that leverage this model effectively can adapt to market changes, pivot when necessary, and maintain a competitive edge. By continuously refining their canvas, businesses ensure alignment between their vision, resources, and customer needs, leading to more sustainable success.
Whether you're a startup, SME, or large corporation, mastering the Business Model Canvas fosters agility and innovation. It enables teams to collaborate, test new ideas, and make data-driven decisions with confidence. By embedding this strategic mindset, businesses can navigate uncertainties, drive transformation, and stay ahead in a rapidly evolving marketplace.
This one-day interactive course equips participants with a comprehensive understanding of the Business Model Canvas, a powerful tool for visualizing, analysing, and innovating business.
A strategic approach to the Business Model Canvas goes beyond just filling in the blocks—it involves deep analysis, iteration, and innovation. Companies that leverage this model effectively can adapt to market changes, pivot when necessary, and maintain a competitive edge. By continuously refining their canvas, businesses ensure alignment between their vision, resources, and customer needs, leading to more sustainable success.
Whether you're a startup, SME, or large corporation, mastering the Business Model Canvas fosters agility and innovation. It enables teams to collaborate, test new ideas, and make data-driven decisions with confidence. By embedding this strategic mindset, businesses can navigate uncertainties, drive transformation, and stay ahead in a rapidly evolving marketplace.
This one-day interactive course equips participants with a comprehensive understanding of the Business Model Canvas, a powerful tool for visualizing, analysing, and innovating business.
By the end of the program, participants will:
- Understand the principles and components of the Business Model Canvas.
- Learn how to apply the canvas to analyze, innovate, and optimize business models.
- Develop the skills to create actionable business models aligned with organizational goals.
Day 1
- Section 1: Introduction of the Business Model Canvas and its origin.
- Section 2: Understanding the Nine Building Blocks
- Section 3: Case Studies
- Section 4: Business Model Design Workshop
- Section 5: Presentation and Feedback
- Managers and team leaders responsible for business strategy and planning.
- Marketing professionals seeking to align marketing strategies with business models.
- Entrepreneurs and intrapreneurs looking to innovate within their roles.
- Corporate employees involved in product development, business development, or strategic planning.
This is a 1-day programme.
This course runs from 9:00am – 5:00pm with an hour for lunch and periodic short breaks.
This is an intensive session designed to include as much discussion as possible. Lunch and breaks provide an opportunity for further questioning and discussion with the instructors.
This course runs from 9:00am – 5:00pm with an hour for lunch and periodic short breaks.
This is an intensive session designed to include as much discussion as possible. Lunch and breaks provide an opportunity for further questioning and discussion with the instructors.
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