Halal originates from the Arabic word namely halla, yahillu, hillan, wahalalan which means allowed or permissible by the Shariah law. 

The definition of halal according to Trade Descriptions (Definition of Halal) Order 2011 and Trade Descriptions (Definition of Halal) (Amendment) Order 2012 is as follows: 

i. When food or goods are described as halal or are described in any other expression to indicate that the food or goods can be 
   consumed or used by
   a) Muslim, such expression means that the food or goods are: 
  • neither is nor consist of or contains any part or matter of an animal that is prohibited by Shariah law for a Muslim to consume or that has not been slaughtered in accordance with Shariah law and Fatwa;
  • does not contain anything which is impure/ najis according to Shariah law and Fatwa; 
  • does not intoxicate according to Shariah law and Fatwa; 
  • does not contain any part of a human being or its yield which are not allowed by Shariah law and Fatwa; 
  • is not poisonous or hazardous to health; 
  • has not been prepared, processed or manufactured using any instrument that is contaminated with najis according to Shariah Law and Fatwa; and 
  • has not in the course of preparing, processing or storage been in contact with , mixed, or in close proximity to any food that fails to satisfy paragraph (a) and (b). 
       
ii. When services in relation to the food or goods are described in any other expression to indicate that the services can be used by a
    Muslim, such expression means that the services in relation to the food or goods are carried out in accordance with Shariah law.

Key Benefits

Increase Brand Value and Recognition 
Provide Greater Assurance to Muslim Consumers
Enhance the Marketability of Your Products
Enhance Competitive Advantage