SSM-103     Digital Marketing

• Overview
• Course Objectives
• Course Content
• For Whom
• Schedule and Hours

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This course is a comprehensive, for entry to the intermediate level, sales & marketing personnel who need basic skills on digital marketing or business owners who all the while use conventional marketing, and required for basic skills on digital marketing on his/her business transformation.

During this 2-day class, the trainer will guide you & explain all the expect on digital marketing, each participant will have a chance to practice especially come to digital marketing tools, setting up & optimizing social media page/account, setting up landing pages, attach opt in form with email marketing tools, as well as off-page optimization. Participants will get a hand on activity along this 2-day course.

At the end of the program, participants will be able to:

• Understanding the fundamental of Digital Business
• Organize frameworks and plan approaches to market product/services on digital platform effectively
• Understand various digital marketing tools, leverage it to improve online presence
• Plan marketing content, develop marketing content that works well target audience and to measure it impact to improvise the sales through social media.
• Able to make a convincing social media copywriting
• Gaining graphic design skills, “design like a pro” able to design a social media post, cover photo, graphics for website, and email marketing campaign.
• Ability to create a landing page as a call to action in social media post
• Understanding how the website works and how to optimize for better search engine ranking.

• Section 1: Fundamental of Digital Marketing
• Section 2: Social Media Marketing (SMM)
• ​​Section 3: Website Marketing​
• Section 4: Email Marketing 
• Section 5: Search Engine Optimization (SEO)

• Small Business Owner
• Sales & Marketing Personal
• Entrepreneur and Startup
• Marketing Manager
• Digital Marketing Specialist
• Marketing Consultant
• Individuals who are interested in learning digital marketing.

This is a ​2-days programme.
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This course runs from 9:00am – 5:00pm with an hour for lunch and periodic short breaks.
 
This is an intensive session designed to include as much discussion as possible. Lunch and breaks provide an opportunity for further questioning and discussion with the instructors.

We are HRD Corp (Human Resource Development Corporation) Registered Training Provider.
​All of our training modules are claimable under HRD Corp.