SSM-104     Marketing Essentials: Bridging Tradition and Innovation

• Overview
• Course Objectives
• Course Content
• For Whom
• Schedule and Hours

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General marketing encompasses the diverse set of strategies and activities employed by businesses to promote and sell their products or services in the marketplace. It is an ever-evolving field that seamlessly integrates traditional and modern approaches to reach and engage target audiences effectively. Traditional marketing methods, such as print advertising, television commercials, and direct mail, coexist with contemporary digital channels, including social media, search engine optimization, and email marketing.

In the dynamic landscape of general marketing, businesses strive to strike a balance between time-tested techniques and innovative, data-driven methodologies. The core principles often revolve around understanding consumer behavior, identifying market trends, and creating compelling value propositions. Success in general marketing requires a strategic mix of the four Ps—Product, Price, Place, and Promotion—while embracing the latest technologies and trends. With an emphasis on adaptability and creativity, general marketing equips businesses with the tools to navigate the competitive landscape and foster lasting connections with their target audience.

This workshop will demonstrate an understanding of fundamental concepts, strategies of planning marketing management. Identify the scope of marketing covering different roles of a marketing department. 

Identify contemporary promotion ideas and implication of marketing awareness decisions. After all, this marketing learning workshop helps you understand the true meaning of value: The value of the product and the value of the person or brand that delivers said product.

These programs train the team members on the coordinated set of activities that help to achieve their marketing objectives. The programs usually target advertising, P.R. Sales and marketing departments for enhance their marketing knowledge and approach.

Day 1

• Section 0: Understanding Marketing Fundamentals
• Section 1:  The Inclusive Understanding of Traditional/Old Fashioned Marketing and Modern Marketing
  
• Section 2:  Traditional Marketing Pros and Cons
  
• Section 3:  Sales Profession Communication
  
• Section 4: Traditional Marketing vs. Modern Marketing and The Summary
  
• Section 5: Which Marketing Strategies to Apply
  

Day 2
Section 6:  7 Ps for Marketing Strategies Implementation
Section 7: Real Examples Case References for Marketing Strategies
Section 8: Is Marketing Strategies The Same As Marketing Plan
Section 9 - The Fundamental 4Ps Marketing
​Section 10 - Marketing Management Philosophies with The Concepts

All Executives who involve in Sales & Marketing who wish to enhance, enrich and spur to greater height in their Sales Career.

This is a ​2-days programme.
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This course runs from 9:00am – 5:00pm with an hour for lunch and periodic short breaks.
 
This is an intensive session designed to include as much discussion as possible. Lunch and breaks provide an opportunity for further questioning and discussion with the instructors.

We are HRD Corp (Human Resource Development Corporation) Registered Training Provider.
​All of our training modules are claimable under HRD Corp.